Printed Media

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Print campaigns make sense if you can measure the results.

The explosive growth in online marketing is certainly a trend that is here to stay.

However, print media still plays a vital role in many marketing strategies. Print is a highly effective way to portray your brand image especially if you have identified your target audience.

For example, you may want to leverage the reach of a certain magazine to connect with their subscribers. Alternatively, you may want to reach out to a certain geographical market, in which case, a newspaper ad is extremely effective.

A sound print strategy has additional benefits:

  • Canvas View – Unlike web pages which require scrolling and clicking, the canvas view of a print ad enables the entire ad to be read in one glance.
  • Easy to Read – Reading online can be difficult for some viewers. Print is often easier to read than online messages.
  • Graphics – Print allows for the combination of both and text and images to be viewed at the same time, without having to scroll up and down or across a computer screen,

By developing an impactful and integrated print strategy, Blink will increase your website activity. We significantly grow your sales by harnessing the data collected from your website.