Printed Media
Print campaigns make sense if you can measure the results.
The explosive growth in online marketing is certainly a trend that is here to stay.
However, print media still plays a vital role in many marketing strategies. Print is a highly effective way to portray your brand image especially if you have identified your target audience.
For example, you may want to leverage the reach of a certain magazine to connect with their subscribers. Alternatively, you may want to reach out to a certain geographical market, in which case, a newspaper ad is extremely effective.
A sound print strategy has additional benefits:
- Canvas View – Unlike web pages which require scrolling and clicking, the canvas view of a print ad enables the entire ad to be read in one glance.
- Easy to Read – Reading online can be difficult for some viewers. Print is often easier to read than online messages.
- Graphics – Print allows for the combination of both and text and images to be viewed at the same time, without having to scroll up and down or across a computer screen,