Radio
How do you measure the true effectiveness of radio advertising?
Like its print counterpart, radio is an effective and relatively low-cost form of advertising. Also, like print, radio allows you to reach out to a certain target market, whether it be your local community, or a certain type of listener group.
Radio ads are accessible anywhere and anytime without the need to be in front of a computer, or without having to physically read a document. For many people, listening to the radio is a personal experience, often when the listener is alone. By placing an ad during that time, you have the opportunity to make an impression about your company on the listener.